พฤฒิ เกิดชูชื่น is the founder of แดรี่โฮม; the first organic milk mover in Thailand. He also founded the popular แดรี่โฮม Restaurant in Korat, serving delicious organic food.

He is a social entrepreneur who trained in animal science at Kasetsart University and began his career with the Dairy Farming Promotion Organization of Thailand, working in dairy breeding and artificial insemination research before founding แดรี่โฮม in 1999.

Pruitti is a pioneer of organic dairy farming in Thailand and has built แดรี่โฮม into a social enterprise rooted in healthier milk, better farmer livelihoods, animal welfare and ecological balance, while consistently promoting organic and grass-fed approaches as practical ways for Thai dairy farmers to reduce input costs, improve milk quality and farm in closer relationship with the land.